Jonas Troyer, the owner of Troyer Websites, offers website design services, in addition to some complimentary services, like search engine optimization (SEO), social media advertising, graphic design, and more.
He knows that it’s often easier and more cost-effective to look to your existing customers to increase your revenue, rather than trying to find new customers.
Because your existing customers already know, like, and trust you. They already know what you can do for them.
In fact, the success rate of selling to a customer you already have is 60-70 percent, while the success rate of selling to a new customer is 5-20 percent.
Over $30,000 in sales in a single day
Jonas wanted to bring in more business for his SEO services, so he came up with a 15% off one-day promotion to cross-sell an annual package of SEO services to his existing website customers.
The key to Jonas’s success was in his email marketing strategy. He created an automated email campaign for his list of 500 subscribers spread out over one day to drive awareness for his promotion. The result was over $30,000 in sales.
Here’s what each email looked like:
Email 1: Create urgency through scarcity
Scarcity drives a fear of missing out, or FOMO, and generates demand. Troyer’s emails highlighted that the 15% discount was only available for a limited time and that he only had limited spots available.
Email 2: Use benefit-focused language
Your potential customers don’t just want to know what services you offer. They want to know how those services are going to benefit them.
Use language that focuses on the benefits to the customer. What company doesn’t want to “show up on the first page of Google?”
Email 3: Use social proof
One of the most effective ways to grow your business is word of mouth. Leveraging customer testimonials and success stories can help other potential customers feel more confident in doing business with you.
Troyer used social proof in his emails, sharing a video where he walks through two of his SEO clients’ websites and the results they’ve seen in working with Troyer and his team. This helps position his promotion in a way that potential clients can see how they will benefit from his SEO services.
Email 4: Last Chance
His final “last chance” email dialed up the FOMO by saying his company would “probably never do this again.”
How to set up an automated email campaign in AWeber
To create his series of four emails, Jonas followed these steps using AWeber:
Step 1: Set up your automated campaign
1 – Select “Automations” from the left drop-down navigation, then “Campaign,” then “Create a Campaign.”
2 – You can start with a pre-built automated campaign or build from scratch using the drag and drop campaign builder.
3 – Name your campaign
Step 2: Select your trigger to start the email campaign
1 – Your campaign can start either when someone is added to your list or based on a specific action using tags.
2 – If applying a tag, apply which tags will start your campaign.
Step 3: Start building your campaign
1 – Using the drag and drop editor to select the email messages and timing between emails.
2 – To create emails, pull in the “Send Message” icon and select a current email or create a new one.
Step 4: Start the campaign
1 – “Save & Exit” the campaign builder
2 – In the Draft drop-down menu, select Activate Campaign
Want to get the same results that Jonas got from his email campaigns?
Then get started for free with AWeber. You’ll have access to all the tools Jonas used to send automated emails, plus access to 24/7 customer support via phone, email, or chat.
We also have an in-depth knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do. Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. Get started now.
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